Clove Water, Reetha & Coconut Oil Are Back. Grandma Has Entered the Chat.
The internet has discovered something shocking. Indian grandmothers may have been beauty influencers before beauty influencers existed. Clove water. Reetha. Coconut oil. Amla. Shikakai. Kitchen-shelf beauty is suddenly back on social media, dressed up as “viral hacks,” “natural routines” and “ancient secrets.” Except for many Indian households, this was never a trend. It was Tuesday….
