The internet has discovered something shocking. Indian grandmothers may have been beauty influencers before beauty influencers existed. Clove water. Reetha. Coconut oil. Amla. Shikakai. Kitchen-shelf beauty is suddenly back on social media, dressed up as “viral hacks,” “natural routines” and “ancient secrets.” Except for many Indian households, this was never a trend. It was Tuesday….
Perfume is no longer just something you wear. It is identity, layering, content, moodboard and occasionally a personality diagnosis.
“Anti-aging” was always a rude phrase. Skin longevity is the same ambition wearing better PR. Beauty has finally realized that telling people to be “anti” their age is not exactly charming. Enter skin longevity — the newer, softer, more science-coded way to talk about keeping skin healthier for longer. The conversation is shifting from “erase…
The next big beauty trend is not an ingredient. It is paperwork. Glamorous? No. Necessary? Very.
Beauty used to be discovered at counters, then carts, then reels. Now it arrives before your coffee gets cold.
K-beauty is no longer just toner pads and cute packaging. It has entered its “sounds like a biology exam, sells like a glow-up” phase.
After years of looking like glazed donuts, beauty is entering its soft-focus era. Cloud skin is not matte. It is not dewy. It is rich-girl blur with less drama.
For years, beauty brands sold us hope in jars. Now the jar has competition. A face mask that uses red and near-infrared light.A hair styler that uses infrared instead of brute heat.Algorithms that adjust to your hair, skin, gestures, and habits. Subtle? Absolutely not. Beauty has officially entered its gadget era. At CES 2026, L’Oréal…